As many organizations have recently learned, videos cell. Adding a video to a product page to demonstrate its use, helps give buyers a complete picture of what they are purchasing. Video is more encompassing of a product (or service) than photos alone.
Recently, an e-commerce video production company, Invodo, completed a report on video marketing and shared those results. Here are a few take-a-ways:
When producing a video, ensure that it will play on mobile devices such as smart phones and tablets. Invodo reported that 49% of smartphone users and 61% of tablet users watched product video in the previous three months. Make sure your video will play on Apple and Android devices.
Put time, effort, and money into your videos. 53% of e-commerce shoppers prefer high quality videos. 47% said it would be more likely for them to purchase from an e-commerce sight that had a professional looking and sounding video.
Videos prevent buyer’s remorse. 51% of consumers were more confident about their purchase after watching a product video and were less likely to return their purchase, reported Invodo.
Invodo’s statistics prove that sales videos are worth putting on your site. 60% of the time consumers will watch a product video if it is available. Videos provide instruction about a product, a demo of how a product looks and works, and consumer confidence because of this. So go ahead, show the world how your company works!