Reputation matters, and as a business, it can make or break you. Managing your social media is essential in this ever changing time where even local information can be globally shared. With every new publicly available social media outlet, it becomes more imperative that your company management, owners and boards are paying attention to what the online world is saying.
As a general rule, people trust other people over the word of an institution or company. By using social media, we are able to amplify our individual voices to be heard in a cohesive fashion. Through ensuring that all of our employees and representatives are using one message to send out about the company, it allows the business’s message to spread.
Make sure that your company has a unified message that all employees are internally notified of, and encourage them to share the business’s postings directly from the page. This will guarantee that the message is widely spread, but consistent.