With changing times and an ever evolving online world, it is imperative that business owners and managers stay up to date with multi-media. Utilizing video to get your company message out is beneficial on a multitude of fronts; it helps your placement with search engines, it is engaging to your clientele, and it is persuasive. The cost of video production is decreasing, and there are also some great, user-friendly software options that can help you produce video in house.
There are so many different avenues to explore when using video as a promotional tool. Video can be used to add testimonials to a website, to do product presentations and demonstrations; create visual stories, or you could add a video signature at the end of an email.
However you choose to utilize video, the important thing is that you are. Video is a tremendous promotional tool that can be explored and used for a host of reasons. Just start rolling!